In short
- Scores four areas: brand identity and story, social presence and activity, reputation and social proof, retention and content.
- Finds the social profiles linked from your store and checks how recently they post.
- Runs together with the website audit, so you get one Website + Brand score.
- Free, about a minute, no login.
Why a brand audit matters for D2C
A shopper who finds you through an ad has never heard of you. Before buying, many will check your Instagram, look for reviews and read your About page. If the profile hasn't posted in weeks or there are no reviews on the product page, the sale is lost, however good the ad was.
A brand audit measures those trust signals, so you fix the reasons people hesitate before you spend more on traffic.
What the brand audit checks
| Area | What we look at |
|---|---|
| Brand identity and story | Logo and name consistency, a clear tagline, an About story, social sharing images |
| Social presence and activity | Which profiles are linked (Instagram, Facebook, YouTube, WhatsApp and more), and how recently they post |
| Reputation and social proof | Reviews on product pages, ratings in structured data, marketplace presence |
| Retention and content | Email or WhatsApp capture, loyalty and subscription tools, a blog or content hub |
Quick brand fixes that build trust
- Link every active profile from your store's header or footer, and remove dead ones.
- Post consistently. A few good posts a week beat a burst every two months. The category playbooks, such as skincare and fashion, list post ideas.
- Collect reviews after delivery and show them on product pages.
- Tell your story on an About page: who makes the product, where and why.
- Capture repeat buyers with email or WhatsApp sign-up and a reason to come back.
How MarketMind improves your brand score
On a package, MarketMind writes and publishes posts to Instagram and Facebook for you every week, using facts from your own site and catalogue, and re-audits your brand on a schedule so you can watch the score move. In "Ask me first" mode, every post waits for your approval.
See how your brand scores
Get a free Website + Brand score out of 100 in about a minute, with every gap ranked by what it costs you. No login.
FreeNo loginPlans from ₹9,999 + GST / $119 a month
Questions founders ask
What is a brand audit?
A brand audit checks how your brand comes across to a new customer: your story, your social profiles and how active they are, your reviews and how you keep customers coming back.
Is the brand audit separate from the website audit?
No. Both run together when you paste your store link, and you get a Website score, a Brand score and one combined score out of 100.
Do I need to connect my Instagram account?
No. The audit finds the profiles linked from your store and reads what is public. Connecting accounts is only needed if you want MarketMind to post for you.
How often should I re-run a brand audit?
Monthly is a good rhythm for a growing brand, or after any big change like a new website or a content push. MarketMind packages re-audit automatically.